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A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure
Ramos, Francisco F. R. - EconWPA - 1996
series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure …
Persistent link: https://www.econbiz.de/10005135022
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THE ADVERTISING PUSH AND THE BRAND IMAGE OF THE MARKETING DEGREES IN PORTUGAL
Leitao, Joao; Rodrigues, Ricardo Gouveia; Duarte, Paulo - EconWPA - 2005
An abrupt growth, in terms of the supply of marketing degrees in Portugal, has, recently, been observed, which has contributed for intensifying the concurrence between the institutions of undergraduate education. In this new competitive environment the development of a brand image associated...
Persistent link: https://www.econbiz.de/10005413019
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Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System
Ramos, Francisco F. R. - EconWPA - 1996
The main purpose of this paper is to discern the dynamic causal relationships (in the Granger (temporal) sense) among sales, advertising and prices in the context of the Portuguese car market. The present research (based on multiple cointegration tests preceded by various unit root or...
Persistent link: https://www.econbiz.de/10005119100
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Sales and Promotions: A More General Model
Hann, Il-Horn; Hui, Kai-Lung; Lee, Sang-Yong Tom; Png, … - EconWPA - 2005
We embed the Varian (1980) model in a broader setting that considers how switcher/loyal customer segments are … determined. Generally, customer acquisition is deterministic while pricing is randomized. The equilibrium outcome depends on the … timing of customer acquisition relative to pricing. If sellers acquire customers before setting prices, the unique …
Persistent link: https://www.econbiz.de/10005412976
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Advertising, Pricing & Market Structure in Competitive Matching Markets
Bataille, Edner; Julien, Benoit - EconWPA - 2005
This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to observe advertisements randomize over the advertised...
Persistent link: https://www.econbiz.de/10005076903
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Convergence and the Potential Ban on Interactive Product Placement in Germany
Jansen, Christian - EconWPA - 2003
This paper addresses the economic impact of German advertising regulations. The digital convergence of media provides a starting point for the analysis. This convergence makes technically feasible “interactive product placement” (IPP), the integration of interactively purchasable products in...
Persistent link: https://www.econbiz.de/10005126063
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The Value of a Reputation System
Kennes, John; Schiff, Aaron - EconWPA - 2003
This paper explores the trade-off between the short-term benefits of false quality advertisements against the longer term costs of reputation damage. A directed search model is constructed in which submarkets are created by the advertisements and reputations of sellers. A reputation system links...
Persistent link: https://www.econbiz.de/10005134460
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Advertising in the US Personal Computer Industry
Goeree, Michelle Sovinsky - EconWPA - 2005
Traditional models of consumer choice assume consumers are aware of all products for sale.This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...
Persistent link: https://www.econbiz.de/10005134551
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TV Advertising, Program Quality, and Product-Market Oligopoly
Nilssen, Tore; Sørgard, Lars - EconWPA - 2003
competition in each product market results in more investment in program quality, higher price per advertising slot, and more … advertising. A reduction of the number of firms in each product market may have the opposite effect if the price competition in …
Persistent link: https://www.econbiz.de/10005412894
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``We sold a million copies''-The role of advertising past sales.
Monteiro, P. K.; Moraga, J. L. - EconWPA - 1998
We model a two periods market with two-sided quality uncertainty. In the first period the seller gathers information about consumers' tastes upon observing his sales. In the second period the seller may or may not deliver the information. If the monopolist must commit either to reveal or conceal...
Persistent link: https://www.econbiz.de/10005412930