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Marketing as an entrance barrier into the fashion market

Vieira, Pedro Cosme Costa - EconWPA - 2005

incumbent firm has an aggressive strategy it sets a marketing limit strategy that do not permit the other firm to enter the …

Persistent link: https://www.econbiz.de/10005561411

MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS

Raposo, Mario; Alves, Helena - EconWPA - 2005

Facing a growing competitive environment, higher education institutions have increased dramatically the competition for recruiting and retaining students providing a high quality service as a solution to compete. Frequently, researchers who have studied the service quality and client...

Persistent link: https://www.econbiz.de/10005134626

A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure

Ramos, Francisco F. R. - EconWPA - 1996

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

Persistent link: https://www.econbiz.de/10005135022

"The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959

Levy, Daniel; Young, Andrew - EconWPA - 2004

We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry...

Persistent link: https://www.econbiz.de/10005412575

The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains

Levy, Daniel; Bergen, Mark; Dutta, Shantanu; Venable, Robert - EconWPA - 2005

We use store-level data to document the exact process of changing prices and to directly measure menu costs at five multi-store supermarket chains. We show that changing prices in these establishments is a complex process, requiring dozens of steps and a nontrivial amount of resources. The menu...

Persistent link: https://www.econbiz.de/10005412630

Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data

Levy, Daniel; Dutta, Shantanu; Bergen, Mark - EconWPA - 2004

We combine two data sets to study price rigidity. The first consists of weekly time series of retail, wholesale, and spot prices for twelve products. These time series contain two exogenous cost shocks. We find that prices exhibit more rigidity in response to the second shock than the first. The...

Persistent link: https://www.econbiz.de/10005412696

Price Adjustment at Multiproduct Retailers

Levy, Daniel; Dutta, Shantanu; Bergen, Mark; Venable, Robert - EconWPA - 2005

We empirically study the price adjustment process at multiproduct retail stores. We use a unique store level data set for five large supermarket and one drugstore chains in the U.S., to document the exact process required to change prices. Our data set allows us to study this process in great...

Persistent link: https://www.econbiz.de/10005412912

THE ADVERTISING PUSH AND THE BRAND IMAGE OF THE MARKETING DEGREES IN PORTUGAL

Leitao, Joao; Rodrigues, Ricardo Gouveia; Duarte, Paulo - EconWPA - 2005

An abrupt growth, in terms of the supply of marketing degrees in Portugal, has, recently, been observed, which has …

Persistent link: https://www.econbiz.de/10005413019

Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets

Zbaracki, Mark; Ritson, Mark; Levy, Daniel; Dutta, Shantanu - EconWPA - 2004

We study the price adjustment practices and provide quantitative measurement of the managerial and customer costs of price adjustment using data from a large U.S. industrial manufacturer and its customers. We find that price adjustment costs are a much more complex construct than the existing...

Persistent link: https://www.econbiz.de/10005076839

The Value of Online Information Privacy: An Empirical Investigation

Hann, Il-Horn; Hui, Kai-Lung; Lee, Tom S.; Png, I.P.L. - EconWPA - 2003

Concern over online information privacy is widespread and rising. However, prior research is silent about the value of information privacy in the presence of potential benefits from sharing personally identifiable information. We analyzed individuals' trade-offs between the benefits and costs of...

Persistent link: https://www.econbiz.de/10005076866