Showing 1 - 10 of 197
We model a homogeneous product environment where identical e-retailers endogenously engage in both brand advertising (to create loyal customers) and price advertising (to attract 'shoppers'). Our analysis allows for 'cross-channel' effects; indeed, we show that price advertising is a substitute...
Persistent link: https://www.econbiz.de/10005135133
Nowadays of increasing functioning of network competitors, the Portuguese Small and Medium Enterprises (SME) of the Textile and Clothing Industry are facing new digital challenges. In order to strengthen their market power and reduce their dependence on foreign subcontractors, they should create...
Persistent link: https://www.econbiz.de/10005412926
We model a homogeneous product environment where identical e-retailers endogenously engage in both brand advertising (to create loyal customers) and price advertising (to attract 'shoppers'). Our analysis allows for 'cross-channel' effects; indeed, we show that price advertising is a substitute...
Persistent link: https://www.econbiz.de/10005413289
Persistent link: https://www.econbiz.de/10005556053
Broadband access provides users with high speed, always-on connectivity to the Internet. Due to its superiority, broadband is seen as the way for consumers and firms to exploit the great potentials of new applications. This has generated a policy debate on how to stimulate adoption of broadband...
Persistent link: https://www.econbiz.de/10005076860
Bilginin iktisadi açýdan öneminin artmasý, konuyla ilgili olarak yapýlan akademik çalýþmalarýn çoðalmasýna ve ilgi görmesine neden olmaktadýr. Teorik ve ampirik çalýþmalarda bilginin elde edilmesi, yayýlmasý ve iktisadi geliþmeyi etkilemesi gibi konulara sýklýkla yer...
Persistent link: https://www.econbiz.de/10005126364
We use a Hotelling linear city model to study competition between open source and proprietary software, where only the producer of the proprietary software aims at maximizing the profit. The producer of the proprietary software must decide on compatibility. Different compatibility strategies...
Persistent link: https://www.econbiz.de/10005134411
Software is a potentially excludable public good. It is possible, at some cost, to exclude non-paying users from its consumption by using copyright law or technological restraints. Licensing the software under proprietary license terms makes of it a private good, licensing it under the BSD does...
Persistent link: https://www.econbiz.de/10005134417
RESUMO: Neste artigo é efectuada uma caracterização das transformações operadas no Sector da Banca em Portugal, mediante a aplicação de diferentes modelos de negócio, que contam com a incorporação de tecnologias de informação e comunicação. A Internet, enquanto canal de...
Persistent link: https://www.econbiz.de/10005134418
This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents...
Persistent link: https://www.econbiz.de/10005134447