As a complementary to the existing studies of competitive market structure analysis, the present paper proposed a time series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure. Two major hypotheses were tested as part of this...

An abrupt growth, in terms of the supply of marketing degrees in Portugal, has, recently, been observed, which has contributed for intensifying the concurrence between the institutions of undergraduate education. In this new competitive environment the development of a brand image associated...

The main purpose of this paper is to discern the dynamic causal relationships (in the Granger (temporal) sense) among sales, advertising and prices in the context of the Portuguese car market. The present research (based on multiple cointegration tests preceded by various unit root or...

The future of electronic commerce will be shaped by open, heterogeneous and complex structures, consisting of networked marketplaces. Software agents will interact and negotiate on behalf of their human (or organizational) principals. Principals will be able to implement fraudulent strategies in...

Tipping is a phenomenon that illustrates the importance of social norms and psychological reasons in motivating economic behavior. People tip because this is the social norm and disobeying norms results in psychological disutility. Tipping is also economically important: in the United States...

Tipping illustrates the importance of social norms in motivating economic behavior. People tip because this is the social norm and disobeying norms results in social disapproval that creates emotional disutility. Tipping is also economically important: in the United States alone, millions of...

THE CONCEPT OF AN INDUSTRY IS IMPORTANT FOR ECONOMIC ANALYSIS. HERE, WE DEFINE SUGAR INDUSTRY AS GROUP OF FIRMS PRODUCING SUGAR THAT ARE CLOSE SUBSTITUTES BY THE USE OF IDENTICAL PRODUCTION PROCESSES AND RAW MATERIALS. HOWEVER, SUGAR INDUSTRY IN NIGERIA WAS STILL IN ITS PIONEERING STAGE. THIS...

We show that returns policies do increase manufacturer profitability by attenuating price competition between retailers. This effect holds only in the presence of end-user demand uncertainty. The conditions under which a returns policy raises the manufacturer's profit are weaker when retailing...

The article presents a theory that I denote “Relative Thinking Theory,” which claims that people consider relative differences and not only absolute differences when making various economics decisions, even in those cases where the rational model dictates that people should consider only...

We study item-pricing laws (which require that each item in a store be individually marked with a price sticker) and examine and quantify their costs and benefits. On the cost side, we argue that item-pricing laws increase the retailers’ costs, forcing them to raise prices. We test this...