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Modeling the effect of Consumer Utility through Personalized Services and Compensating Variance through Greater Product Variety on Increased Spending in Online Advertisements
Datta, Avimanyu; Coondoo, Rwitankar - EconWPA - 2005
Extending and combining concepts from consumer surplus of product availability and personalization strategies under … will depend on the ability to increase consumer utility through personalization and the consumer variance with increased …
Persistent link: https://www.econbiz.de/10005556707
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A New Account of Personalization and Effective Communication
Galbi, Douglas A. - EconWPA - 2003
communication across a large population. The observed preference for personalization over the past two centuries and the importance …
Persistent link: https://www.econbiz.de/10005408385