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Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

Armstrong, JS; Reibstein, David J. - EconWPA - 2004

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions:...

Persistent link: https://www.econbiz.de/10005408081

Strategic Planning Improves Manufacturing Performance

Armstrong, JS - EconWPA - 2004

A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance.

Persistent link: https://www.econbiz.de/10005408111

Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal

Leitão, João; Osório, Carlos - EconWPA - 2001

Nowadays of increasing functioning of network competitors, the Portuguese Small and Medium Enterprises (SME) of the Textile and Clothing Industry are facing new digital challenges. In order to strengthen their market power and reduce their dependence on foreign subcontractors, they should create...

Persistent link: https://www.econbiz.de/10005412926

The Three Capitals of Pricing – Human, Systems and Social Capital

Ritson, Mark; Zbaracki, Mark; Dutta, Shantanu; Levy, Daniel - EconWPA - 2005

” in their pricing processes. This builds on some of the recent economic work on the costs of price adjustment. To do this … enhance the effectiveness of the pricing processes within their firms. We discovered at least three distinct types of … investments that managers at these firms made to price more effectively, which we term as the three capitals of pricing - human …

Persistent link: https://www.econbiz.de/10005076823

Advertising, Pricing & Market Structure in Competitive Matching Markets

Bataille, Edner; Julien, Benoit - EconWPA - 2005

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …

Persistent link: https://www.econbiz.de/10005076903

Returns Policies and Retail Price Competition

Padmanabhan, V.; Png, I.P.L. - EconWPA - 2004

We show that returns policies do increase manufacturer profitability by attenuating price competition between retailers. This effect holds only in the presence of end-user demand uncertainty. The conditions under which a returns policy raises the manufacturer's profit are weaker when retailing...

Persistent link: https://www.econbiz.de/10005134512

Mark-up and Capital Structure of the Firm facing Uncertainty

Chatelain - EconWPA - 2004

This note shows that, with pre-set price and capital decisions of firms facing uncertainty and financial market imperfections, price, mark up and the expected degree of capacity utilization (resp. capital) decreases (resp. increases) with the firm internal net worth.

Persistent link: https://www.econbiz.de/10005134898

Bundling Models in Retail Banking Sector /in Slovakia/

Fusek, Peter - EconWPA - 2004

The current overview of bundling theory is combined with author's experiences of its practical application into several step-by-step guidelines. These models consist of the whole process of the construction and performance appraisal of product bundles in retail banking sector and show how the...

Persistent link: https://www.econbiz.de/10005134983

Pricing on the Internet

Daripa, Arup; Kapur, Sandeep - EconWPA - 2003

competition. Where firms have some market power, as in the market for information goods, we expect discriminatory pricing to … well as economic efficiency, and may emerge as the principal pricing method for a large number of goods and services. …

Persistent link: https://www.econbiz.de/10005134996

The Role of Responsive Pricing in the Internet

MacKie-Mason, Jeffrey K.; Murphy, Liam; Murphy, John - EconWPA - 1996

how this responsive pricing puts control of network service back where it belongs: with the users. …

Persistent link: https://www.econbiz.de/10005135089