Does your pricing hide your company's true value to customers?
Year of publication: |
2010
|
---|---|
Authors: | Myrna, John |
Published in: |
Business Strategy Series. - Emerald Group Publishing Limited, ISSN 1751-5645, ZDB-ID 2269745-7. - Vol. 11.2010, 6, p. 383-386
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pricing | Strategic planning |
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Does your pricing hide your company's true value to customers?
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