ways to serve the consumers.The book is a guide to find the universal needs, the relationship between consumers and brands … that increase sales for brands. …

This short paper discusses the evolution of branding and its projection in the near and distant future. In particular … it examines and suggests why certain brands have become legends and common place e.g. Coca Cola, Mercedes, McDonalds etc … branding could, in effect, control the world of products and services simply because we are hindered if not incapable of …

three years. Relying upon survey data collected in 1998 and 1999, this paper explores the role of the IMF in Korea, as …

Using panel regression for the period 1970-2000 the paper analyzes whether globalization has influenced the OECD … endogeneity of the regressors, the results show that globalization (measured by an index covering 23 variables) did not generally … decrease the leeway for independent economic policy. Globalization even increased implicit tax rates on capital (as calculated …

. Our three-fold empirical understanding of the process of globalization – reliance on foreign savings, MNC penetration and …

foreign clubs. This provides an example as how forces of efficiency but also inequality unleashed by globalization can be …

globalization. The paper extends recent research on the developmental effects of international financial integration, long …-term trends in capital mobility and “globalization in historical perspective”. Analyzing the patterns of international financial … a central element of 19th century financial globalization, but plays only a minor role today. The Lucas paradox of …

conclude that these findings have important implications for the current globalization debate: lacking jurisdictional …

associated with a high number of certificates. We conclude that globalization has increased the mobility of organizational …