In the deliberations of scholars, policy analysts, and policy makers, television has exceptional power and influence …. Yet the historical record shows that television has not changed the economics of attention for large populations in the … aspirations, building national brands, and establishing significant brand equity. The advent of radio and television did not …

) Act 1992, Radio Licence Fees Act 1964 and the Television Licence Fees Act 1964. The Commission was to advise on practical …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to … maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising constitutes a … clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising costs …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising constitutes a … clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising costs …

This paper argues that advertising should be regarded as a transaction between a consumer and a firm that potentially … establish direct markets for advertising. The media is viewed as an intermediary that can channel advertising and allocate it … markets, over- or underprovision of advertising, and in an overprovision of media quality for high income consumers (relative …

image of the institutions of undergraduate education, are presented, by highlighting the importance of the advertising push …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …