present geographical indications as a powerful marketing strategy for competitiveness of the wine sub-sector in Republic of … descriptive analysis to make a relation between industrial property, marketing and competitiveness of wine sub …, supported by strong marketing strategy, should be considered as a risky process, if the legal protection of industrial property …

marketing of the brazilian nut in the state of Acre, the period 1998 to 2006. The states of Acre, Amazonas and Para hold 80 … production of the state, which average between the years 1998 to 2006 was 2.866,5 t and 2.547,5 t, respectively. The marketing of …

COMO OBJETIVO ESTUDAR A DISTRIBUIÇÃO ENQUANTO ESTRATÉGIA PARA ATIVAÇÃO NO MARKETING DO AGRONEGÓCIO DE PRODUTOS ORGÂNICOS …) FOR THE ADMINISTRATION OF MARKETING IN THE AGRIBUSINESS), THAT INCLUDES SEVERAL ACTIVITIES FOR INCENTIVE TO THE DEMAND …. LIKE THIS, THE RESEARCH HAS AS OBJECTIVE STUDIES THE DISTRIBUTION WHILE STRATEGY FOR ACTIVATION IN THE MARKETING OF THE …

of setting in market and marketing strategies. Lastly, it takes into account the emergence characteristics of new food …

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …

agroeconômicos, análises de viabilidade econômica, avaliação e peritagem e marketing direto (mailing list). O objetivo do trabalho … foi estudar as ações de marketing realizadas pela empresa, considerando os aspectos conjunturais do mercado pecuário de … das teorias de Marketing de Serviços para avaliação das ações realizadas e a serem realizadas pela Consultoria. A coleta …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing …New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing …

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …