This document is the Final Report for the Concept Study for the forthcoming thematic evaluation of the European Commission (hereafter referred to as “the Commission”) support to Conflict Prevention and Peace Building (CPPB). This evaluation is part of the 2008 evaluation programme approved...

This is the Final Report of the Preliminary Study for the Thematic Evaluation of the European Commission support to Conflict Prevention and Peace Building, which is part of the 2008 evaluation programme approved by the External Relations and Development Commissioners. Its purpose is to present...

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...