Marketing countries, places, and place-associated brands : identity and image
Year of publication: |
2021
|
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Other Persons: | Papadopoulos, Nicolas G. (ed.) ; Cleveland, Mark (ed.) |
Institutions: | Edward Elgar Publishing (publisher) |
Publisher: |
2021: Cheltenham, UK : Edward Elgar Publishing |
Subject: | Standortmarketing | Place marketing | Stadtmarketing | City marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Theorie | Theory | Welt | World |
Extent: | 1 Online-Ressource (392 Seiten) |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-83910-737-5 ; 978-1-83910-736-8 |
Other identifiers: | 10.4337/9781839107375 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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