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marketing of the brazilian nut in the state of Acre, the period 1998 to 2006. The states of Acre, Amazonas and Para hold 80 … production of the state, which average between the years 1998 to 2006 was 2.866,5 t and 2.547,5 t, respectively. The marketing of …
Persistent link: https://www.econbiz.de/10009216490
COMO OBJETIVO ESTUDAR A DISTRIBUIÇÃO ENQUANTO ESTRATÉGIA PARA ATIVAÇÃO NO MARKETING DO AGRONEGÓCIO DE PRODUTOS ORGÂNICOS …) FOR THE ADMINISTRATION OF MARKETING IN THE AGRIBUSINESS), THAT INCLUDES SEVERAL ACTIVITIES FOR INCENTIVE TO THE DEMAND …. LIKE THIS, THE RESEARCH HAS AS OBJECTIVE STUDIES THE DISTRIBUTION WHILE STRATEGY FOR ACTIVATION IN THE MARKETING OF THE …
Persistent link: https://www.econbiz.de/10009220335
agroeconômicos, análises de viabilidade econômica, avaliação e peritagem e marketing direto (mailing list). O objetivo do trabalho … foi estudar as ações de marketing realizadas pela empresa, considerando os aspectos conjunturais do mercado pecuário de … das teorias de Marketing de Serviços para avaliação das ações realizadas e a serem realizadas pela Consultoria. A coleta …
Persistent link: https://www.econbiz.de/10011068168
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …
Persistent link: https://www.econbiz.de/10012419924
Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing …New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing …
Persistent link: https://www.econbiz.de/10012419949
1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …
Persistent link: https://www.econbiz.de/10012419971
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …
Persistent link: https://www.econbiz.de/10011850664
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …
Persistent link: https://www.econbiz.de/10011850696
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …
Persistent link: https://www.econbiz.de/10011850796