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Handbook of intuition research as practice

Sinclair, Marta (ed.) - 2020

Contents: Introduction - new advances in intuition research / Marta Sinclair -- Part 1 - intuition as Part of an … intuitive and analytical decision-making / Mingyang Wang and Jenny Gibb -- 6. Investigating entrepreneurial use of intuition and … -- 7. Presence of intuition in the process of strategic decision-making / Delfina Biščak -- Part 2 - different roles of …

Persistent link: https://www.econbiz.de/10012294224

Decisions, preferences, and heuristics : an introduction to economic psychology and behavioral economics

Mir Artigues, Pere - 2023

elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …

Persistent link: https://www.econbiz.de/10014372512

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …

Persistent link: https://www.econbiz.de/10014466849

Elgar companion to Herbert Simon

Gigerenzer, Gerd (ed.); Modarres-Mousavi, Shabnam (ed.); … - 2024

"Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon's studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship,...