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Deepening integration in the Pacific economies : corporate alliances, contestable markets, and free trade
Rugman, Alan M. (ed.); Boyd, Gavin (ed.) - 1999
The Pacific is a high growth region, comprising East Asian market economy states, North America, China, Australia and New Zealand. This book examines the area's rapidly expanding pattern of corporate competition and cooperation, which is assisting recoveries from the effects of the East Asian...
Persistent link: https://www.econbiz.de/10014473756
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Handbook of financial integration
Caporale, Guglielmo Maria (ed.) - 2024
"This comprehensive Handbook deftly examines key aspects of financial integration, providing an overview of contemporary research and new perspectives. Employing state-of-the-art econometric methods to obtain new empirical evidence, it will be critical for designing optimal policies, and...
Persistent link: https://www.econbiz.de/10014544815
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Financial and monetary integration in the new Europe : convergence between the EU and Central and Eastern Europe
Mullineux, Andrew W. (contributor);  … - 2001
Potential new entrants to the European Union from Central and Eastern European countries face many challenges to achieve financial convergence with the existing EU nations. Using detailed case studies from Bulgaria, the Czech Republic, Latvia, Lithuania and Poland and analysis of cross country...
Persistent link: https://www.econbiz.de/10011850773
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A new financial market structure for East Asia
Itō, Takatoshi (contributor);  … - 2005
This book contends that the East Asian financial constitution lacks an appropriate infrastructure, resulting in inefficient allocation of high savings and an over-inflated short-term debt market. It goes on to point out that despite high savings, East Asia's dependency on financial centers...
Persistent link: https://www.econbiz.de/10011851036
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European-American trade and financial alliances
Rugman, Alan M. (contributor); Boyd, Gavin (contributor);  … - 2005
In this, his final book, Gavin Boyd has brought together a distinguished group of experts on the nature and extent of transatlantic policy coordination and its implication for corporate strategy. This remarkably relevant set of papers offers a discussion on the economic and financial linkage...
Persistent link: https://www.econbiz.de/10011851834
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Kulturmarketing
Hausmann, Andrea - 2021 - 3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012548118
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Context-Marketing : der Schlüssel zum Verbraucherverhalten
Ohnemus, Ralph (ed.); Lebok, Uwe (ed.); Klaus, Florian (ed.) - 2021
Markenflaute: Warum Marketing anders denken muss -- Markenerwachen: Menschen verstehen, Marken steuern …Das Buch zeigt, wie Erkenntnisse der Verhaltensforschung beziehungsweise Behavioral Economics für Context-Marketing … Marketing- und Kommunikationsumfeldes unserer Zeit bietet viel Raum für kreative und innovative Anwendungen von Context Thinking …
Persistent link: https://www.econbiz.de/10012668275
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …
Persistent link: https://www.econbiz.de/10012419924