: Erfolgsfaktoren im Dienstleistungsbereich -- Manfred Bruhn und Karsten Hadwich: Customer Relationship Management als Grundkonzept des … -- Sabine Fließ und Stefan Dyck: Kundenintegration - Das Management von Kundenintegrationsprozessen -- Rolf Weiber …: Anbieterintegration - Das Management der Wertkette des Konsumenten -- Werner Reinartz und Manuel Berkmann: Customer Engagement -- D …

management. Based on interviews and empirical data collected directly from Russian managers, Business and Management in Russia … has been written to provide an understanding of Russian management and business as the country takes the first steps … towards a market economy. Drawing on five years' collaborative research between Russian and Western management scholars, this …

answer the crucial question: how do you actually teach business? Hackley describes how business and management as an area of … education for both students and executives. This book is beneficial to academics and lecturers of business and management …