Ryans, John K. (contributor); … - 2008
Used in Chinese Advertising', Journal of International Marketing, 11 (2), 101-11 -- David A. Griffith (2002), 'The Role of … Standardization: Factors Influencing Advertising Message and Packaging', Journal of International Marketing, 11 (3), 30-47 … Advertising Strategy: The Moderating Role of Brand Familiarity and Execution Style', International Marketing Review, 19 (2), 176 …