The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

Used in Chinese Advertising', Journal of International Marketing, 11 (2), 101-11 -- David A. Griffith (2002), 'The Role of … Standardization: Factors Influencing Advertising Message and Packaging', Journal of International Marketing, 11 (3), 30-47 … Advertising Strategy: The Moderating Role of Brand Familiarity and Execution Style', International Marketing Review, 19 (2), 176 …

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …

status and future direction of research in international marketing. The result of a sustained and lively dialogue among …pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy …