Marketing and semiotics : new directions in the study of signs for sale
ed. by Jean Umiker-Sebeok
| Year of publication: |
1987
|
|---|---|
| Other Persons: | Umiker-Sebeok, Jean (ed.) |
| Publisher: |
Berlin [u.a.] : Mouton de Gruyter |
| Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Marketing | Semiotik | Kongress |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XII, 556 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | Approaches to semiotics. - Berlin [u.a.] : Mouton de Gruyter, ISSN 0066-5576, ZDB-ID 410085-2. - Vol. 77 |
| Conferences: | International Conference on Marketing and Semiotics ; 1 (Evanston/Ill.) : 1986.07.10-12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-11-011148-9 ; 0-89925-276-1 |
| Classification: | Marketing ; Semiotik |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000071049