Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024
Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …