Extent: | 1 Online-Ressource (xvii, 482 pages) illustrations |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (pages 443-464) and indexes Contents: Preface -- 1. Quantitative research in marketing -- 2. Contemporary measurement in marketing research -- 3. New contributions on measurement in marketing -- 4. The requirements of measurement -- 5. A new agenda of measurement in marketing -- 6. Scientific and practical marketing research -- 7. Empirical examples -- 8. Conclusions and discussion -- References -- Index. |
ISBN: | 978-1-0353-0568-1 ; 978-1-84844-165-1 |
Other identifiers: | 10.4337/9781035305681 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473788