Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new … Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each … marketing in the new globalized world …

"Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks … the many ideological assumptions embedded in marketing thought and action. Drawing on past and present scholarship at the … intersection between marketing and feminism, Pauline Maclaran and Andreas Chatzidakis highlight the gendered silences in the …

"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state …-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 … teaching on business-to-business marketing and will improve the practice of B2B marketing for firms in the industry. It …

. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market … marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare … market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts …

marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global … marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks … to marketing management. Business and management students as well as scholars who are researching, teaching or studying a …