Marketing Handbook
Year of publication: |
1954
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Other Persons: | Nystrom, Paul H. (ed.) ; Frey, Albert W. (contributor) |
Publisher: |
New York : Ronald Press |
Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Marktforschung | Marketing | Marketingmanagement | Marketing management | USA | United States | Marketingtheorie | Marketing theory |
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Schewe, Charles D., (1983)
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Kurtz, David L., (1984)
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Beckman, Theodore N., (1967)
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Halterman, Jean C., (1961)
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The role of sales promotion : "plus" ingredient of the marketing mix
Frey, Albert W., (1957)
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Frey, Albert Wesley, (1970)
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