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Creating experiences in the experience economy

Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...

Persistent link: https://www.econbiz.de/10011851943

Inspiring economics : human motivation in political economy

Frey, Bruno S. - 2001

Bruno S. Frey illustrates what he perceives to be the inspirational quality of economics and how this differs from the type of economics studied in many academic institutions. He introduces insights into economics from a psychological perspective, dealing with issues such as transformation of...

Persistent link: https://www.econbiz.de/10011850938

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …

Persistent link: https://www.econbiz.de/10011851128

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

The trust process in organizations : empirical studies of the determinants and the process of trust development

Nooteboom, B. (contributor); Six, Frédérique (contributor) - 2003

1. Introduction -- 2. The trust process -- 3. Governance seen from a framing point of view : the employment relationship and relational signalling -- 4. Trust and power as means of coordinating the internal relations of the organization : a conceptual framework -- 5. Calculativeness, trust and...

Persistent link: https://www.econbiz.de/10012419976

Happiness, economics and politics : towards a multi-disciplinary approach

Dutt, Amitava Krishna (contributor); … - 2009

This timely and important book presents a unique study of happiness from both economic and political perspectives. It offers an overview of contemporary research on the emergent field of happiness studies and contains contributions by some of the leading figures in the field

Persistent link: https://www.econbiz.de/10011850758

Effectuation : elements of entrepreneurial expertise

Sarasvathy, Saras D. - 2008

theory and techniques of non-predictive control for creating new firms, markets and economic opportunities …

Persistent link: https://www.econbiz.de/10011850820

Decisions, preferences, and heuristics : an introduction to economic psychology and behavioral economics

Mir Artigues, Pere - 2023

"This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research, providing useful insights on how to make good personal and professional...

Persistent link: https://www.econbiz.de/10014372512

Blockchain + antitrust : the decentralization formula

Schrepel, Thibault - 2021

-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …

Persistent link: https://www.econbiz.de/10012704219

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