The impact of feelings on ad-based affect and cognition
Year of publication: |
1989
|
---|---|
Authors: | Burke, Marian C. |
Other Persons: | Edell, Julie A. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 26.1989, 1, p. 69-83
|
Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Theorie | Theory |
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