methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

work of several of the authors, to consider how the growth of large supermarket chains affects competition in food … European competition policy more generally, such as lawyers, civil servants and consultancy groups, will find this volume …

1. Introduction : markets, competition, and higher education -- 2. Sophism, academia, and Greek economics -- 3. Adam … markets and competition might have on it. The discussion encompasses the ideas on higher education of leading economic …

This book responds to the opening up of electricity markets to competition, which has completely changed the nature of …

regulation in Portugal / João Castro and Agostinho Franco -- 4. Competition through downstream access in the UK postal sector … of postal services / Philippe De Donder ... [et al.] -- 11. Postal price elasticities and intermedia competition : a …

Alliance Capitalism for the New American Economy advocates engagement with the USA's macromanagement problems in a … spirit of alliance capitalism, for the development of a more integrated, dynamic economy. Whereas most studies of the USA … emphasise the efficiency effects of intense competition between firms, this book stresses that as the new economy becomes more …

-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-based competition in …

Entrepreneurial Competition and Industrial Location explores the notion of entrepreneurial competition from its … implications are tested in a comparative study of competitive performance in the EU, Japan and the USA. Typical mechanisms of …