A test of the effects of competition on consumer brand selection processes
Year of publication: |
1994
|
---|---|
Authors: | Laroche, Michel |
Other Persons: | Hui, Michael (contributor) ; Zhou, Lianxi (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 31.1994, 2, p. 171-181
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Wettbewerb | Competition | USA | United States |
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