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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …
Persistent link: https://www.econbiz.de/10011850696
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The digital business ecosystem
Corallo, Angelo (contributor);  … - 2007
Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...
Persistent link: https://www.econbiz.de/10012419987
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The entrepreneurial culture : network advantage within Chinese and Irish software firms
Tsang, Denise - 2006
firms. This book presents a unique analysis of entrepreneurship theory development, along with a single industry, cross … software entrepreneurship -- 4. A theory of cultural capital -- 5. Personal networks, social networks and new firms -- 6 …
Persistent link: https://www.econbiz.de/10011851290
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Trust in market relationships
Castaldo, Sandro - 2007
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
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Handbook on the knowledge economy
Ninan, Abraham (contributor); Rooney, David (contributor);  … - 2005
This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...
Persistent link: https://www.econbiz.de/10011850859
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as …. The future of measurement in marketing is about to be set. This book aims to raise researchers' awareness of measurement … issues and to contribute to a transfer of knowledge from psychometrics into marketing research. Marketing researchers and …
Persistent link: https://www.econbiz.de/10014473788
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The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …
Persistent link: https://www.econbiz.de/10012419924
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Handbook of Islamic marketing
Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …
Persistent link: https://www.econbiz.de/10011850796
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Handbook of qualitative research methods in marketing
Belk, Russell W. (contributor) - 2006
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …
Persistent link: https://www.econbiz.de/10011851553