marketing and management of new technologies …

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques …, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

Rakesh Niraj (2009), 'Does Quality Win? Network Effects Versus Quality in High-Tech Markets', Journal of Marketing Research …', Management Science, 50 (11), November, 1587-1602 -- Chrysanthos Dellarocas (2003), 'The Digitization of Word of Mouth: Promise …), 'The Effect of Word of Mouth on Sales: Online Book Reviews' Journal of Marketing Research, XLIII (3), August, 345 …