The challenge of digital marketing
Year of publication: |
2001
|
---|---|
Authors: | Wind, Jerry ; Mahajan, Vijay |
Published in: |
Digital marketing : global strategies from the world's leading experts. - New York : Wiley, ISBN 0-471-36122-4. - 2001, p. 3-25
|
Subject: | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Marketing |
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