Similar Search Results

Sørensen, Flemming (contributor); … - 2017

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788

Handbook of qualitative research methods in marketing

Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition

"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...

Persistent link: https://www.econbiz.de/10015072966

How to achieve societal impact through engaged and collaborative scholarship : a guide to purposeful marketing research

Borgh, Michel van der (ed.); Lindgreen, Adam (ed.); … - 2024

"Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?...

Persistent link: https://www.econbiz.de/10015072957

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Economic reform in Asia : China, India, and Japan

Hsu, Sara - 2016

1. Introduction to development in China, India and Japan -- 2. Development theory -- 3. An Asian leader : Japan … trajectory -- 6. Poverty and inequality in China, India and Japan -- 7. urbanization and migration -- 8. Demographics, education …, health and labor -- 9. The impact of development on the environment -- 10. Trade in China, India and Japan -- 11. Economic …

Persistent link: https://www.econbiz.de/10012419848

Climate and trade policy : bottom-up approaches towards global agreement

Carraro, Carlo (ed.); Egenhofer, Christian (ed.) - 2007

Bottom-up approaches towards a global climate agreement : an overview -- Carlo Carraro, Christian Egenhofer and Noriko Fujiwara -- Regional and subglobal climate blocs : a cost-benefit analysis of bottom-up climate regimes / Barbara Buchner and Carlo Carraro -- Do regional integration approaches...

Persistent link: https://www.econbiz.de/10012420021

Economic reform in Japan : can the Japanese change?

Freedman, Craig (contributor) - 2001

pt. 1. Necessary change or shameless surrender? Economic reform in Japan -- pt. 2. The fine art of financial … incompetence -- pt. 3. Japanese firms : happy families or anonymous corporate structures? -- pt. 4. Producing a more Japan … the underlying conflicts in Japan's economy and society that makes choosing a new direction such a difficult proposition …

Persistent link: https://www.econbiz.de/10012420033