Contents: 1. Introduction: Brief history, topics addressed, how to use this book, and glossary of terms -- 2. Dialogical and dialectical conversational interviews: Using self-correcting aid phases and 4 tests with the ciw case example -- 3. Choosing your research question: And using the...

"This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can...

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

1. Introduction : the world economy in historical perspective -- 2. Economic growth and development : a very long-run view -- 3. Growth theories : old and new -- 4. Managing aggregate economic instability : from Keynes to Lucas -- 5. International economic integration in the Second Global Age.

pt. I. Trends and prospects in international business research. -- pt. II. Case study research. -- pt. III. Interviewing in international business research. -- pt. IV. Alternative methods and methodologies -- pt. V. Researching outside the triad -- pt. VI. From analysis to publication