Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

"Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a...

1. Introduction -- 2. Internal influences on women entrepreneurs -- 3. External influences on women entrepreneurs -- 4. Coaching as a technique for development -- 5. The potential of coaching for women entrepreneurs -- 6. Delivering the tailored e-coaching (TEC) programme -- 7. The impact of the...

Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal...

Contents: Introduction -- Part I: Managing academics -- 1. Managing academics -- 2. Academic work and identity -- 3. A question of perspective -- Part II: Key perspectives -- 4. Managerialism -- 5. Professionalism -- 6. Quality of worklife -- 7. Prosocial identity -- Part III: Perspective taking...

Introduction / Colin Robinson -- 1. Beyond regulation / Stephen Littlechild -- Comment / Colin Robinson -- 2. Ronald coase and the spectrum question / Thomas W. Hazlett -- Comment / Leonard Waverman -- 3. European energy liberalisation : progress and problems / Jorge Vasconcelos -- Comment /...