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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
/ Michaela Jackson -- Introduction: why a chapter on ethics and social marketing? -- That's immoral! Criticising marketing … these campaigns? -- Duty, behaviour, and codes of ethics -- Social media: opportunities and challenges for social marketers …
Persistent link: https://www.econbiz.de/10012416732
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Handbook of research on ethnic and intra-cultural marketing
Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.);  … - 2022
"Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established...
Persistent link: https://www.econbiz.de/10013462772
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Strategic challenges for the base of the pyramid
Vermeulen, P. A. M. - 2014
'What I like most about Strategic Challenges for the Base of the Pyramid is the authors' clear understanding of what we have already learned about the BoP domain and their subsequent focus on creating new knowledge. The chapters in this book provide important insights into several important...
Persistent link: https://www.econbiz.de/10011851963
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The challenges of capitalism for virtue ethics and the common good : interdisciplinary perspectives
Akrivou, Kleio (contributor); Sison, Alejo G. (contributor) - 2016
: towards the ethics of the inter-processual self / Kleio Akrivou and José Víctor Orón -- 12. Prudence as part of a worldview …: historical and conceptual dimensions / Germán R. Scalzo and Helen Alford -- 13. Non-Western virtue ethics, commerce and the … normative virtue ethics theory, and seeks a deeper understanding on how the concept of prudence and the distinct forms of …
Persistent link: https://www.econbiz.de/10012419817
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Morality, political economy and American constitutionalism
Roth, Timothy P. - 2007
1. Thefounders 'republican cause' --2. Thecommercial republic --3.Autonomy ascendant --4. Thepublic philosophy of modern America --5. Theeconomic analogue --6. Afailed public philosophy --7. Thedecline of political economy --8.'Auxiliary precautions' in our time.
Persistent link: https://www.econbiz.de/10012420044
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The ethics and the economics of minimalist government
Roth, Timothy P. - 2002
Machine generated contents note: 1. A prior ethical commitment 1 -- 2. Ends vs. means: consequentialism vs. contractarianism 14 -- 3. The consequentialist approach to government 28 -- 4. Enter the economists 33 -- 5. The efficiency standard, corruption and the growth of -- government 40 -- 6....
Persistent link: https://www.econbiz.de/10012420101
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The economics of sin : rational choice or no choice at all?
Cameron, Samuel - 2002
1. Introduction -- 2. Tools of the trade : rational choice -- 3. Religion -- 4. Greed, lust, sloth and waste -- 5. Envy and jealousy -- 6. Lies and deceit -- 7. Matters of life and death -- 8. Addiction -- 9. Adultery -- 10. Prostitution -- 11. Conclusion.
Persistent link: https://www.econbiz.de/10012420111
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Innovation, ethics and our common futures : a collaborative philosophy
Ziegler, Rafael - 2020
Contents: 1. Introduction to innovation and ethics - a collaborative philosophy -- 2. Varieties of innovation …
Persistent link: https://www.econbiz.de/10012294218
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Moral leadership in action : building and sustaining moral competence in European organizations
Høivik, Heidi von Weltzien (contributor) - 2002
The contributions collected in this volume mirror the plurality of approaches we find in the theoretical writings of academics in different European countries. The additional business cases from six different nations show how leaders actually have adopted and integrated working with values in...
Persistent link: https://www.econbiz.de/10011850789
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Research handbook on accounting and ethics
Brivot, Marion (ed.); Cho, Charles H. (ed.) - 2023
of services provided by accountants today. Providing an overview of contemporary accounting and ethics issues around the … world, the Research Handbook on Accounting and Ethics discusses the ethical considerations involved in each of the major … effectiveness of anti-corruption agencies in Africa, and accounting ethics education in Hong Kong and Macau. It also proposes new …
Persistent link: https://www.econbiz.de/10014246341