Pop-ups, pop-unders, banners and buttons : the ethics of online advertising to primary school children
Year of publication: |
2007
|
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Authors: | Nairn, Agnès ; Dew, Alexander |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 9.2007/08, 1, p. 30-46
|
Subject: | Online-Marketing | Internet marketing | Zielgruppe | Target group | Schüler | Pupils | Ethik | Ethics | Jugendschutz | Youth protection | Großbritannien | United Kingdom |
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