Showing 1 - 10 of 18
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...
Persistent link: https://www.econbiz.de/10012419923
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...
Persistent link: https://www.econbiz.de/10011850796
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...
Persistent link: https://www.econbiz.de/10014466849
Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet … as a complex layered system / Stephen J. Schultze and Richard S. Whitt -- 3. A network science approach to the internet …
Persistent link: https://www.econbiz.de/10012419865
1. Digital development in Europe : a theoretical framework -- 2. The internet in everyday life -- 3. A metrics for …
Persistent link: https://www.econbiz.de/10011850637
The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed...
Persistent link: https://www.econbiz.de/10011850760
developments; international entrepreneurship and the internet as a developing research agenda; contacts links and networks as …. International entrepreneurship and the Internet : a developing research agenda -- pt. 5. Contacts, links and networks : process …
Persistent link: https://www.econbiz.de/10011851037