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Technology, natural resources and economic growth : improving the environment for a greener future
Managi, Shunsuke - 2011
Through a combination of global data analysis and focused country level analysis, this timely book provides answers to the most pertinent country and industry specific questions defining the current relationship between technology, natural resources and economic growth
Persistent link: https://www.econbiz.de/10011851999
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International perspectives on business innovation and disruption in design
DeFillippi, Bob (contributor); Rieple, Alison (contributor);  … - 2016
, Marco Pironti and Alison Rieple -- 4. Designing for disruption: strategic business model innovation / Julian Jenkins and Tim … Andrawes, Anitha Moorthy and Adela Mcmurray -- 6. The customer journey as a tool for business innovation and transformation …. Researching the design innovation process in a multinational: an empathic approach to the application of delphi technique / Mersha …
Persistent link: https://www.econbiz.de/10012419822
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The materials of service design
Blomkvist, Johan; Clatworthy, Simon; Holmlid, Stefan - 2023
transformative for the research of students and scholars of marketing, service design, design theory, and innovation studies"-- …
Persistent link: https://www.econbiz.de/10014466851
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CE marking, product standards and world trade
Hanson, David - 2005
CE Marking, the European system of mandatory product safety standards, has created major obstacles for US exporters to the European Union (EU). CE Marking, Product Standards and World Trade is one of the first books to analyze the nature and dynamics of this major non-tariff trade barrier. David...
Persistent link: https://www.econbiz.de/10014473793
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Research methods in service innovation
Sørensen, Flemming (contributor);  … - 2017
Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative … measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical … incident technique and everyday innovation / Lars Fuglsang -- 4. Laddering method in service innovation research / Niels Nolsøe …
Persistent link: https://www.econbiz.de/10012419921
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New methods of market research and analysis
Erickson, G. Scott - 2017
Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.
Persistent link: https://www.econbiz.de/10012419949
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
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Handbook of qualitative research methods in marketing
Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition
"This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was...
Persistent link: https://www.econbiz.de/10015072966
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How to achieve societal impact through engaged and collaborative scholarship : a guide to purposeful marketing research
Borgh, Michel van der (ed.); Lindgreen, Adam (ed.);  … - 2024
"Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?...
Persistent link: https://www.econbiz.de/10015072957
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Elgar encyclopedia of consumer behavior
Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.);  … - 2024
"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...
Persistent link: https://www.econbiz.de/10014635742