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Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...
Persistent link: https://www.econbiz.de/10012419921
"If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the materials of service design, discussing materials as a means to...
Persistent link: https://www.econbiz.de/10014466851
Service innovation is a young but prolific research field, with a rapidly increasing number of publications being dedicated to the area. This title explores the most significant articles that helped build and develop this field from a theoretical, empirical and methodological perspective. In...
Persistent link: https://www.econbiz.de/10011852194