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Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020

Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

Persistent link: https://www.econbiz.de/10012294228

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

Employment of women in Chinese cultures : half the sky

Granrose, Cherlyn S. (contributor) - 2005

. The volume includes chapters on the People's Republic of China, Taiwan, Hong Kong and Singapore--nations that have common … Granrose --National policy influence on women's careers in the People's Republic of China /Yong-Qing Fang, Cherlyn Kkromme … working women in Singapore /Irene K.H. Chew and Naresh Khatri --Women's development in Hebei Province, PRC /Yong-Qing Fang …

Persistent link: https://www.econbiz.de/10012419979

The international handbook on financial reform

Hall, Maximilian (contributor) - 2003

. Financial reform in Canada : past, present and future -- 4. Financial system reform in China -- 5. Financial reform in Germany … reforms in Singapore -- 10. Financial reform in Thailand -- 11. Financial reform in the UK -- 12. Financial sector reform in …

Persistent link: https://www.econbiz.de/10012420082

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Research handbook on export marketing

Julian, Craig C. (contributor) - 2014

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...

Persistent link: https://www.econbiz.de/10011851790

Handbook of research in international marketing

Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

Persistent link: https://www.econbiz.de/10011851899

International marketing : modern and classic papers

Ryans, John K. (contributor); … - 2008

Zealand Firms Operating in the Greater China Markets', Journal of International Marketing, 11 (3), 48-82 -- Dennis M. Sandler …

Persistent link: https://www.econbiz.de/10011852217

Sustainable cities : diversity, economic growth and social cohesion

Janssens, Madeleine (contributor) - 2009

This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...

Persistent link: https://www.econbiz.de/10011850845

International handbook of research on indigenous entrepreneurship

Dana, Leo Paul (contributor); … - 2007

' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...

Persistent link: https://www.econbiz.de/10011851284

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