The complexities of perceived risk in cross-cultural services marketing
Year of publication: |
2008
|
---|---|
Authors: | Keh, Hean Tat ; Sun, Jin |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 1, p. 120-146
|
Subject: | Internationales Marketing | International marketing | Dienstleistungsmarketing | Services marketing | Risikomaß | Risk measure | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | China | Singapur | Singapore |
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