The complexities of perceived risk in cross-cultural services marketing
Year of publication: |
2008
|
---|---|
Authors: | Keh, Hean Tat ; Sun, Jin |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 1, p. 120-146
|
Subject: | Internationales Marketing | International marketing | Dienstleistungsmarketing | Services marketing | Risikomaß | Risk measure | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | China | Singapur | Singapore |
-
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan, (2021)
-
Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter, (2005)
-
Zhou, Lianxi, (2015)
- More ...
-
The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty
Sun, Jin, (2012)
-
The effect of attribute alignability on service evaluation : the moderating role of uncertainty
Sun, Jin, (2012)
-
Sun, Jin, (2019)
- More ...