'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Contents: 1. Introduction to the handbook of quantitative research methods in entrepreneurship / George Saridakis and Marc Cowling -- 2. How do we measure firm performance? A review of issues facing entrepreneurship researchers / Josh Siepel and Marcus Dejardin -- 3. Exporting, technological...

"This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can...

1. Introduction -- 2. Individual-level influences -- 3. Firm- and team-level influences -- 4. External environmental influences -- 5. Relationships, networks, and social capital -- 6. Organizational learning -- 7. Capabilities -- 8. Orientation and strategy -- 9. Performance and innovation outcomes.

1. The Chaebol problem and the economic policy dilemma -- 2. Industrial policies and the growth of the Chaebol -- 3. Critical review of the traditional perception of the Chaebol problem -- 4. A new interpretation of the Chaebol problem and evaluation of Chaebol policy -- 5. The role of...

1. Introduction -- 2. Adaptation, innovation and the flexible organization -- 3. Argentinian business environment -- 4. Adaptive responses under competitive pressures -- 5. Case study : Sidus Group -- 6. Case study : Laboratorio DERSA -- 7. Case study : AGD Aceitera General Deheza -- 8. Case...

Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...