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Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented
Persistent link: https://www.econbiz.de/10011850858
This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...
Persistent link: https://www.econbiz.de/10011850859
Innovation Networks in Knowledge-based Firms explores corporate strategic management in an information and communication technology (ICT) environment, and illustrates the significance of new business models based on 'boundary innovation' management through broadband networks as fixed and mobile...
Persistent link: https://www.econbiz.de/10014473792
This book provides an invaluable, state-of-the-art overview of current European research in the field of entrepreneurship. It focuses on four themes, each of which illustrates a key dimension in the overall theme: entrepreneurs and their role in entrepreneurship, entrepreneurship in family...
Persistent link: https://www.econbiz.de/10011851121
This cutting-edge, multidisciplinary Handbook comprises specially commissioned contributions surveying state-of-the-art research on the concept of organizational routines. An authoritative overview of the concept of organizational routines and its contributions to our understanding of...
Persistent link: https://www.econbiz.de/10011851253
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This fascinating Research Agenda analyzes the key...
Persistent link: https://www.econbiz.de/10014512172
"This essential Handbook outlines the latest research on operations management teaching, and identifies new developments in the overall trends of (de)globalisation, sustainability and digitalisation. It highlights contemporary developments in teaching practice, providing theoretical insights...
Persistent link: https://www.econbiz.de/10014544827