Narrow search
Showing 1 - 10 of 419
Cover Image
Environmental regulation and market power : competition time consistency and international trade
Petrakis, Emmanuel (ed.);  … - 1999
Emissions taxes, tradeable emission permits and voluntary compliance policies are becoming the instruments of choice in controlling environmental problems at the national and international level. Careful design of these policies in second-best environments is a very important factor for their...
Persistent link: https://www.econbiz.de/10014473851
Cover Image
Changing big business : the globalisation of the fair trade movement
Hutchens, Anna - 2009
Drawing on candid accounts from practitioners, producers and industry representatives, this informative and proactive volume investigates the challenges facing today's fair trade movement and provides unique insights into the workings of social and economic power in world markets
Persistent link: https://www.econbiz.de/10011850680
Cover Image
A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
Cover Image
Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
Cover Image
Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
Cover Image
Visual branding : a rhetorical and historical analysis
McQuarrie, Edward F. - 2016
Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical … account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a … advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved …
Persistent link: https://www.econbiz.de/10012419839
Cover Image
The artisan brand : entrepreneurship and marketing in contemporary craft economies
Mulholland, Jon (ed.); Ricci, Alessandra (ed.);  … - 2022
"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...
Persistent link: https://www.econbiz.de/10013462774
Cover Image
Handbook on brand and experience management
Schmitt, Bernd (contributor); Rogers, David L. (contributor) - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...
Persistent link: https://www.econbiz.de/10011851072
Cover Image
Blockchain + antitrust : the decentralization formula
Schrepel, Thibault - 2021
-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …
Persistent link: https://www.econbiz.de/10012704219
Cover Image
A research agenda for workplace stress and wellbeing
Kelloway, E. Kevin (ed.); Cooper, Cary (ed.) - 2021
Contents: Part I: Setting the scene -- 1. Introduction to a research agenda for workplace stress and wellbeing / E. Kevin Kelloway and Cary L. Cooper -- 2. Workplace stress and wellbeing: Pathways for future research advances / James Campbell Quick -- 3. The cost of stress to uk employers and...
Persistent link: https://www.econbiz.de/10012665638