//-->
Advertising, market structure and price-cost margins
Kelly, M. P., (1973)
Toward a reconciliation of market power and information theories of advertising effects on price elasticity
Mitra, Anusree, (1995)
Multisided markets and platform dominance
Alleman, James H., (2019)
La pubblicità nell'economia dell'immateriale. Seconda parte
Buzzo, Bruno, (2007)