La pubblicità nell'economia dell'immateriale: seconda parte
Bruno Buzzo
| Year of publication: |
2008
|
|---|---|
| Authors: | Buzzo, Bruno |
| Published in: |
Economia e politica industriale. - Milano : Angeli, ISSN 0391-2078, ZDB-ID 197549-3. - Vol. 34.2007, 4, p. 37-46
|
| Subject: | Markenführung | Brand management | Werbung | Advertising | Marktmacht | Market power | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Italian |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003814834