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'This is an essential resource for managers and scholars interested in services marketing. It covers the topic …
Persistent link: https://www.econbiz.de/10011850696
relationships between services, production and innovation. The authors discuss the limitations of current theories to explain …pt. 1. Productivity and performances in services -- pt. 2. Innovation in services and through services …
Persistent link: https://www.econbiz.de/10011851223
The prospects of virtual teamwork : a theoretical discussion -- How to study virtual communication -- The Delta case …
Persistent link: https://www.econbiz.de/10011851456
Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...
Persistent link: https://www.econbiz.de/10011850599
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined. The links … including an adaptation of game theory, Marengo's computational model of organizational learning and the 'step by step' rule …
Persistent link: https://www.econbiz.de/10014473952
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...
Persistent link: https://www.econbiz.de/10011851842
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
Services in Economic Theory and Economic Practice: Some Conceptual Issues 4. A Comparative Approach. to the …This book provides one of the first interdisciplinary reviews of the relationship between services, globalisation and …Full Contents: Preface 1. The Relationship between Services and Globalisation Part I: Globalisation and Services …
Persistent link: https://www.econbiz.de/10011851453
analysing and understanding innovation in services. He provides interesting and extensive empirical material on the nature and … sources of innovation in various services sectors and countries, and makes an original contribution both to theories of … innovation in services and theories of innovation in general. Taking both an evolutionary and conventionalist stance, he …
Persistent link: https://www.econbiz.de/10011851752