"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

1. Researching routines as strategies - a strategy-as-practice view -- 2. Theorizing routine dynamics - a practice view -- 3. Managerial engagement - a practice view on strategic management -- 4. Managing routines as strategies - a case in haute couture textiles -- 5. Routinizing strategic...

Recommended readings (Machine generated): Richard Blundell, Alan Duncan and Costas Meghir (1998), 'Estimating Labor Supply Responses using Tax Reforms', Econometrica, 66 (4), July, 827-61 -- Sören Blomquist and Whitney Newey (2002), 'Nonparametric Estimation with Nonlinear Budget Sets',...

Part I how to make M&As perform successfully: rationales and models -- 1. Basic terminology, concepts and types of M&As -- 2. Data and empirical evidence on M&A performance -- 3. Making M&As create value: an analytical model for evaluating M&As -- 4. Identifying the opportunities for successful...

Contents: Part 1: -- The unit of analysis -- 1. The role of middle and top managers in the strategy process / Xavier Castañer and Howard Yu -- 2. Functions of the mezzanine / Anurag Sharma -- 3. Some middle managers are more influential than others: -- an approach for identifying strategic...

This book comprises eighteen cutting edge chapters by emerging scholars in international strategy, offering a variety of fresh perspectives on critical issues that the field will face in the near future. These young scholars have unique and innovative thoughts about international strategy, which...

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...