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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Visual branding : a rhetorical and historical analysis

McQuarrie, Edward F. - 2016

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

Persistent link: https://www.econbiz.de/10012419839

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

Persistent link: https://www.econbiz.de/10013462774

Evolution of family business : continuity and change in Latin America and Spain

Fernández Pérez, Paloma (contributor); … - 2016

families between dictatorship And democracy (Spain, Peru, Chile): from narrow regulated markets to the global market. … one of the few to analyses the identity and evolution of the largest family businesses in Latin America and Spain. With … the few to analyses the identity and evolution of the largest family businesses in Latin America and Spain. With …

Persistent link: https://www.econbiz.de/10012419794

Mapping national innovation ecosystems : foundations for policy consensus

Frenkel, Amnon - 2014

countries (Israel, Poland, Germany, France, Spain and Singapore), and two regions (Greater Toronto and ZhiangJiang Technology … national innovation ecosystem of France -- 7. The national innovation ecosystem of Spain -- 8. The health industry innovation …

Persistent link: https://www.econbiz.de/10011850920

Fiscal federalism and political decentralization : lessons from Spain, Germany, and Canada

Durán, José María (contributor); … - 2008

countries, and in Spain, a unitarian country engaged in the last two decades in a process of decentralization. Three key issues …

Persistent link: https://www.econbiz.de/10011850968

Contingent employment in Europe and the United States

Storrie, Donald W. (contributor); … - 2003

contingent employment in Sweden -- 5. Contingent employment in Spain -- 6. Contingent employment in Germany -- 7. Flexible …

Persistent link: https://www.econbiz.de/10011850977

Regulating working-time transitions in Europe

O'Reilly, Jacqueline (contributor) - 2003

This book provides an overview of the institutional arrangements affecting labour market transitions through different working-time arrangements in seven European countries. It examines the extent to which social integration through transitional labour markets is possible, assesses the effects...

Persistent link: https://www.econbiz.de/10011851358

Utility privatization and regulation : a fair deal for consumers?

Ugaz, Cecilia (contributor); … - 2003

material from four Latin American countries - Argentina, Bolivia, Chile, Peru - and two European countries - Spain and the UK …

Persistent link: https://www.econbiz.de/10011851393