Consumer-level factors that influence store brand proneness : an empirical study with Spanish consumers
Year of publication: |
2009
|
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Authors: | Gómez-Suárez, Mónica ; Fernández, Angel |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 18.2009, 1, p. 23-34
|
Subject: | Spanien | Spain | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenführung | Brand management |
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