"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

pt. I. Extending theoretical and conceptual thinking about emerging markets -- pt. II. Operational practices in emerging markets and their implications -- pt. III. Looking forward : eclectic perspectives on emerging markets.

1. Introduction / Robert Taylor -- Part I: overall overview -- 2. Emerging Asian economies and MNC strategies: a review of the literature / Bernadette Andreosso-O'Callaghan -- 3. Regional production networks in Asia - a focus on china, japan and korea / Françoise Nicolas -- 4. Selected Asian...

Introduction -- 1. The impacts of the 2008 global financial crisis on developing countries: the case of the 15 most affected countries / Hasan Cömert and Esra Nur Uğurlu -- 2. A tale of two worlds? income distribution and the global crisis: observations from the north/south nexus / Serdal...

1. Introduction -- Section I the distribution of foodstuffs -- 2. Costa rica -- 3. Armenia -- 4. Mali -- 5. Zambia -- Section II the distribution of pharmaceuticals -- 6. Jamaica -- 7. Vietnam -- Section III the distribution of services: international money transfers and tv programmes -- 8....

Contents: 1. Contextualizing entrepreneurship in-between emerging economies and developing countries / Marcela Ramírez-Pasillas, Ethel Brundin and Magdalena Markowska -- Part I: Contextualizing the top-down driving forces for entrepreneurial practices -- 2. The political economy of indigenous...