1. Qualitative research in HRM: innovation over stagnation / Keith Townsend, Rebecca Loudoun and David Lewin -- Section I designing qualitative projects -- 2. The role of qualitative methods in mixed methods designs / Roslyn Cameron -- 3. Anchoring qualitative methods for longitudinal studies /...

pt. I. Trends and prospects in international business research. -- pt. II. Case study research. -- pt. III. Interviewing in international business research. -- pt. IV. Alternative methods and methodologies -- pt. V. Researching outside the triad -- pt. VI. From analysis to publication

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

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