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This book was born from the editor's conviction that a wide set of contributors should provide the economic and corporate sectors with guidelines, developed from rigorous research and case studies, to analyse those adjustments made necessary through international terrorism, as known since...
Persistent link: https://www.econbiz.de/10011850897
1. Is the United States ready for FDI from China? : overview / Karl P. Sauvant -- 2. Modes of entry by Chinese firms in the United States : economic and political issues / Steven Globerman and Daniel Shapiro -- 3. The US regulatory and institutional framework for FDI / David N. Fagan -- 4. The...
Persistent link: https://www.econbiz.de/10011852080
This innovative book analyses the geographical patterns in foreign direct investment flows by combining elements from the theory of international production and the theory of economic geography. It develops a model for explaining why foreign direct investment is attracted to certain locations....
Persistent link: https://www.econbiz.de/10014473753
This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...
Persistent link: https://www.econbiz.de/10014473794
Foreign investment has surged across emerging markets. This unique comparative study presents the first systematic evidence on the entry mode, business environment and their interrelationships in emerging markets. It integrates strategic management and economic policy analysis, and provides new...
Persistent link: https://www.econbiz.de/10014474037
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...
Persistent link: https://www.econbiz.de/10011850845
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...
Persistent link: https://www.econbiz.de/10011851284
1. Introduction. SME internationalization : current themes of study and modern challenges / Marian V. Jones ... [et al.] -- 2. Does entry mode matter? : reviewing current themes and perspectives / Marian V. Jones and Stephen Young -- 3. Exploring opportunity creation in internationalizing SMEs :...
Persistent link: https://www.econbiz.de/10011851801